Under the moto ‘Coco Coach‘ Chanel launched its complete fall-winter 2014 campaign with Cara Delevigne and Binx Walton. The duo goes running, boxing and even weightlifting in their superdeluxe outfits.
What do I think about this campaign? I don’t understand this campaign at all. I don’t think it does the label any justice. Chanel is supposed to be a classic, almost snobbish label for women with style and grace. I understand that they want a young, up-to-date image. They also go along with the idea that working out is, more then ever, a part of life. You could say that working out is the new black. But still, I don’t like this campaign. I’m also tired of seeing Cara’s face everywhere. Am I the only one thinking this? Or do you agree?